When Ferrari USA set out to ignite their brand presence, they turned to ViTV Media to craft cinematic, documentary-style content that could captivate audiences across social media, press, and exclusive internal videos.
To attract a broader audience, especially women, Ferrari USA launched the empowering video series HIGH POWERED, developed in collaboration with ViTV. This series celebrated trailblazing women from diverse fields, including acclaimed architects, celebrated actors, and elite athletes, all invited to experience the thrill of Ferrari’s Corso Pilota driving program in Austin, Texas. Each episode captured not just fast cars, but the bold ambition, inspiration, and skill of these remarkable women both on and off the track.
ViTV’s partnership didn’t stop there, they also joined forces with international media partners to spotlight Ferrari’s innovative Hybrid Cars and brought viewers inside the design magic of the Atelier showroom team in New York City.
“Working with ViTV Media and their director Elgin has been an amazing experience. They work seamlessly and tirelessly to make sure you get exactly what you ask for and more.
They go above and beyond to deliver a vision way beyond anything we could have ever dreamed up. Excited to work with them again on many projects to come.”