Known for collaborating with a wide array of User Generated Content Creators, Native decided to shift their approach by enlisting ViTV Media’s expertise for their latest campaign. Together, they produced a six-part episodic mini-series to launch Native’s new hair care line.
The series starred renowned hair influencer Matt Loves Hair, who not only showcased the products through creative styling tutorials but also engaged audiences with his signature charm and authenticity. Each episode highlighted different hair care routines, practical tips, and personal stories, providing viewers with both education and entertainment while reinforcing Native’s commitment to clean, effective hair solutions.
“Working with ViTV Media was a dream, I was new to this whole outside production thing and they made the whole process seamless, fun and easy! I loved what we were able to come up with and I can’t wait do it again!”