When Nike set out to spotlight their social initiatives, they partnered with ViTV Media to elevate the message of the Made To Play foundation. Through engaging content created for both social media and internal audiences, ViTV helped champion the critical importance of play in every child's development while filming with 4x Olympic Sprinting Gold Medalist, Sanya Richards-Ross.

We had a great time working with ViTV Media, they we’re extremely hard working and moved quickly and efficiently in a shoot environment with many moving parts. Happy to have them as a part of this amazing initiate.
— Jessica Johnston, Nike's Global Community Impact Partnerships and Engagement Director